- To provide the finest industrial cleaning products on the market today.
- To develop products that deliver the performance needed without endangering health and safety.
- To offer products that help companies reduce or eliminate the potential for environmental liability.
- To manufacture products that are competitively priced, cost effective and help reduce labour costs.
- To deliver environmentally responsible products that sustain or enhance our customer's corporate image.
- To demonstrate that environmental preservation and economic viability can go hand in hand.
- To respect the concept that "a shared world is a shared responsibility".